Nous nous sommes rendus sur le salon du SETT, Salon Européen des Equipements et Techniques du Tourisme, et nous avons interviewé Marc Laborie de la société Thélis (leader européen des logiciels de gestion et de la réservation Internet pour les campings).
Il nous livre son point de vue sur la saison camping 2015 et ses perspectives pour 2016 !
Découvrez la vidéo de Marc Laborie sur la tendance et les perspectives pour le marché du camping 2016.
Une interview exclusive de Toocamp tournée sur le Salon du Camping 2015. |
#Perspectives 2016 par Marc Laborie de la société Thélis
Thélis a enregistré 720 000 réservations en 2015 dont 15% de réservation internet. Ces chiffres laissent présager une belle saison camping 2016 !
D’une part les français vont majoritairement rester sur le territoire pour leurs prochaines vacances étant donné le contexte international, d’autre part la clientèle étrangère va continuer à privilégier la France comme destination de vacances favorite.
Le littoral français restera la vedette de la saison 2016 avec en tête des destinations : la Vendée, la Normandie et la Bretagne.
Les touristes français se dirigent principalement vers les campings 3 et 4* tandis que la clientèle internationale privilégie les campings 5*.
On note depuis 4, 5 ans une tendance qui va se poursuivre en 2016, à savoir les réservations de dernières minutes, à J-30. Un phénomène qui s’accentue d’année en année pour atteindre 30% des réservations !
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