Le Camping Le Pommier 5* – Aquar’Adèche inaugure la saison vidéo 2016 Toocamp
La 4ème saison de Caméra Camping démarre en force, et ce dès le weekend de l’Ascension, avec le tournage de la vidéo du Camping Le Pommier – Aquar’Ardèche, le plus grand parc aquatique résidentiel d’Europe.
Rappelons que visualiser leur lieu de vacances est le 2ème sujet le plus important pour 77% des vacanciers au cours de leur parcours de réservation.
Comme chaque année et après + de 1000 tournages en France et en Europe, les vidéastes professionnels de Toocamp partent à la rencontre des professionnels du camping pour capturer les plus belles images de campings et mettre en avant l’expérience que vivront les vacanciers.
>> Lire notre article sur la saison 4 de Caméra Camping
En 2016, les tournages démarrent très tôt. Notre vidéaste se rendra en Ardèche du 5 au 7 mai à l’occasion du weekend de l’Ascension, coup d’envoi de la saison touristique pour les professionnels du camping avec une grande affluence de vacanciers attendue.
Zoom sur Le Camping Le Pommier 5* – Aquar’Adèche
Le camping fête cette année ses 22 ans d’existence avec à sa tête Hans et William Van Leevween. Une entreprise familiale, aux origines Néerlandaises, qui ne cesse de grandir et toujours à la conquête de nouveau défi. Le camping compte aujourd’hui 600 emplacements et locatifs sur 100 hectares avec vue sur le Plateau de Coiron. Son parc aquatique – Aquar’Ardèche, le plus grand parc aquatique résidentiel d’Europe, totalise 12 toboggans (dont une exclusivité Française : l’Aqualoop), 3 piscines, 1 bateau pirate grandeur nature et des pentagliss.
En haute saison, le camping bat son plein avec un pic de 3500 vacanciers / jour et une équipe de 150 saisonniers.
A la conquête du marché français
La clientèle du camping comptait 90% de Néerlandophones jusqu’en 2009, de part son attachement historique à la Hollande. En 2010, la direction décide prendre un nouveau virage en s’attaquant au marché français.
Un stratégie qui a portée ses fruits grâce à l’acquisition, en 2010, du premier toboggan géant. Le concept du parc aquatique résidentiel, très apprécié par la clientèle française, a permis au camping Le Pommier 5* – Aquar’Adèche de pénétrer le marché national avec succès. Aujourd’hui, le camping souhaite conserver sa dimension internationale et propose des services de restauration, d’animation et de communication adaptés aux besoins des vacanciers de tous horizons. Sa clientèle se compose de 50% de nationaux et de 50% d’internationaux (les néerlandais restent majoritaires), pari réussi pour le camping.
Un tournage pour créer le Buzz
Aurore Court, Chargée de Communication de l’établissement, nous confie que c’est
l’émission Bienvenue au Camping sur TF1 qui a définitivement propulsé la notoriété du camping en septembre 2014.
Le camping Le Pommier 5* – Aquar’Adèche a une stratégie communication et webmarketing structurée et utilise différents canaux d’acquisition de clientèle afin de toujours rester à la conquête du marché. Présence sur les salons tourisme, édition de brochures, site internet traduit en 4 langues et forte présence sur les réseaux sociaux. Aujourd’hui, l’établissement se rapproche de Toocamp et de la puissance du trafic de son site web pour gagner en notoriété.
Le tournage de la vidéo de présentation du Camping Le Pommier 5* – Aquar’Adèche
Notre vidéaste professionnel se rendra sur les lieux pour un tournage riche en sensation du haut des célèbres toboggans du parc aquatique du camping. Un tournage de 2 heures pour un film court de 2 minutes avec une voix off qui présentera les atouts du camping. Une fois le travail de montage réalisé, nous fournirons un script au camping pour lui permettre d’intégrer la vidéo à son site internet. En effet, visualiser leur prochain lieu de vacances est devenu un impératif pour les vacanciers.
Nous diffuserons également la vidéo sur www.toocamp.com, la 1ère Plateforme en ligne du camping avec un trafic de 600 000 visiteurs / mois. Elle viendra enrichir le contenu que nous mettons à disposition de notre communauté de + de 150 000 membres de campeurs fidèles, toujours à la recherche d’informations et d’avis sur leurs prochaines destinations vacances en camping. En effet, chaque camping dispose aujourd’hui d’une fiche sur notre site web avec un descriptif détaillé, des photos, des vidéos, des avis de vacanciers et plus encore.
>> Lire notre article sur la promotion de nos vidéos sur toocamp et les réseaux sociaux
Ces services sont offerts par Toocamp à tous les campings partenaires.
Merci à Aurore Court et à toute l’équipe du Camping Le Pommier 5* – Aquar’Adèche pour leur collaboration.
Notre vidéaste sera de retour en Ardèche et sillonnera d’autres régions de France en juillet et en août.
⇒ Vous avez envie de faire participer votre camping ?
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